The MPAA (Motion Picture Association of America) has consistently tried to get The Pirate Bay closed down but has always being thwarted by fact that The Pirate Bay’s base of operations is in Sweden, out of the jurisdiction of U.S. copyright law.
CASE STUDY: The Dark Knight
Box office gross: Over $1 billion ($158.4 million in the first weekend). Also sold 3 million copies on DVD on its first day of release in the U.S., Canada, and the UK and managed record Blu-ray sales.
With 'The Dark Knight,' Warner Bros. devoted six months to an anti-piracy strategy that involved tracking the people who had a pre-release copy of the film at any one time. The film was always guaranteed to be a hit, but studio executives knew that an early leak of the film to online sources could prevent the record-breaking opening weekend that ended up becoming a reality. Shipping and delivery schedules were also staggered and spot checks were carried out both domestically and overseas to ensure illegal copying of the film was not taking place in cinemas. Despite all this, a pirated copy was released on the Web approximately 38 hours after the film's release. BitTorrent search engine The Pirate Bay taunted the movie industry over its ability to provide the movie free, replacing its logo with a taunting message.
However, Darcy Antonellis, president of Warner’s distribution and technical operations told the LA Times that the first weekend is important to ensure a film's success and the 38-hour delay between release and free pirated availiability was very important:
“One of the reasons why it’s so important to try to protect the first weekend is that it prevents the pirate supply chain from starting... A day or two becomes really, really significant. You’ve delayed disc manufacturing that then delays distribution, which then delays those discs from ending up on street corners for sale.”
(source: http://www.webtvwire.com/batman-the-dark-knight-movie-how-warner-bros-stopped-film-leaking-to-internet/ )
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