INCEPTION
UK Distribution: Warner Bros. UK
Budget (Advertising): $100 Million
Notable cast/crew used for advertising (i.e. interviews): Christopher Nolan (Director), Leonardo DiCaprio
Press Agents: Eugénie Pont, Carole Chomand, Sabri Ammar, Caroline Marechal.
Trailers: http://movies.yahoo.com/movie/inception/trailers/ (Includes teaser and several different standard trailer clips).
Sue Kroll, president of Warner's worldwide marketing, said the company believed Inception could gain awareness due to the strength of "Christopher Nolan as a brand".
After the revelation of the first teaser trailer in August 2009, the film's official website featured only an animation of Cobb's spinning top. In December, the top toppled over and the website opened the online game Mind Crime, which upon completion revealed Inception's poster.
More pieces of viral marketing began to surface before Inception's release, such as a manual filled with bizarre images and text sent to Wired magazine, and the online publication of posters, ads, phone applications, and strange websites all related to the film. Warner also released an online prequel comic, Inception: The Cobol Job.
The official trailer released on May 10, 2010 through Mind Game. On June 7, 2010, a behind-the-scenes featurette on the film was released in HD on Yahoo! Movies.
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