Friday 3 February 2012

Major Film Studios

A major film studio is a movie production and distribution company that releases a substantial number of films annually and consistently commands a significant share of box-office revenues in a given market.
The top 6 film distributors are these major film studios, called "The Majors," and they dominate the UK and US film market; these companies own over 80% of the film distribution market themselves. The top majors are Warner Bros (18.3% with 31 films released) and 20th Century Fox (15.9% with 28 films released).

CASE STUDY: Time Warner


First emerged: 1972
Share of the market: 18.3% in 2010 (The biggest share of all Majors in 2010)
As of mid-2010, it was the world's second largest entertainment conglomerate in terms of revenue (behind Disney), as well as the world's largest media conglomerate.
Competition: Box office receipts have been rising while the growth rate of DVD sales have recently been declining, which affects Warner Bros.' growth prospects and revenues.

2012 and upcoming films:
Already, Warner Bros. have had the 6th highest grossing film of 2012 so far (as of Feb. 2012)Joyful Noise.
More upcoming films are Wrath of the Titans, Bullet to the Head, The Lucky One, To The Arctic 3D, Dark Shadows, Magic Mike, The Apparition, Argo, Trouble with the Curve, The Gangster Squad, Gravity and The Great Gatsby.
But, probably the biggest release of the year for the studio is Christopher Nolan's third Batman installment, The Dark Knight Rises, In July.

Warner Bros. tend to do a wide range of films to appeal to multiple audiences; For instance, Project X is a comedy-drama while Journey 2 is a family-orientated film.
However, Warner Bros. do often favour production of sequels (Journey 2), films based on previous work such as books (i.e. The Dark Knight Rises and Bullet To The Head) (i.e. Sylvester Stallone in Bullet To The Head, Tim Burton and Johnny Depp in Dark Shadows).

Buisness Structure:


This is an example of Horizontal Intergration: This is absorption into a single firm of several firms involved in the same level of production and sharing resources at that level.
Vertical Intergration: The combination in one company of two or more stages of production normally operated by separate companies.

No comments:

Post a Comment